In an effort to stay ahead in the social media game, Snapchat has launched a premium subscription service known as Snapchat Plus. This paid version of the app offers exclusive features, experimental tools, and early access to new updates — all designed to give users a more customized and enhanced experience. But what exactly is Snapchat Plus, and is it worth your money?
What Is Snapchat Plus?
Snapchat Plus (also styled as Snapchat+) is a subscription-based service introduced by Snap Inc. in June 2022. It provides users with access to premium features that aren’t available to free users. Unlike regular Snapchat, Snapchat Plus is targeted at power users — those who spend a lot of time on the app and want to unlock additional functionality and personalization options.
How Much Does Snapchat Plus Cost?
Snapchat Plus is available at:
$3.99/month (USD)
Or discounted rates for 6-month and 12-month plans
Pricing may vary slightly based on region and app store platform (iOS or Android).
Key Features of Snapchat Plus
Here are some of the most talked-about features currently included in Snapchat Plus:
1. Best Friends Forever (Pin a BFF)
Pin your #1 best friend to the top of your chat list for easy access and priority interactions.
2. Custom App Icons
Choose from dozens of unique app icons to match your phone aesthetic.
3. Ghost Trails
See your friends' location history over the last 24 hours (if they have location sharing enabled).
4. Story Rewatch Indicator
Know how many times a story has been viewed or rewatched, adding a new layer of social insight.
5. Chat Wallpapers
Customize your chats with unique wallpapers to make conversations more personal.
6. Priority Story Replies
Snapchat Plus users may get their replies prioritized when responding to public figures or creators.
7. Solar System Best Friends
Get an astrology-themed representation of your closest friendships on Snapchat.
8. Experimental Features
Snapchat often rolls out new features to Snapchat Plus users before releasing them to everyone else.
How to Subscribe to Snapchat Plus
Open Snapchat and tap your Bitmoji in the top left corner.
Tap the Snapchat+ banner or look for “Snapchat+” in settings.
Choose your subscription plan and follow the payment instructions.
You can cancel your subscription anytime through your phone’s app store settings.
Who Should Use Snapchat Plus?
Snapchat Plus is ideal for:
Users who want early access to new features
Heavy Snapchat users who want customization and exclusivity
Fans of digital aesthetics and personalization tools
Creators or influencers who want deeper engagement tools
However, casual users who just use Snapchat to chat or send snaps occasionally might not find the upgrade necessary.
Is Snapchat Plus Safe?
Yes, Snapchat Plus is officially developed by Snap Inc. All features respect existing privacy settings — for example, Ghost Trails only works if your friend has chosen to share their location with you.
No additional data is collected beyond what Snapchat already uses in its standard app.
Snapchat Plus vs. Free Version
| Feature | Free Snapchat | Snapchat Plus |
|---|---|---|
| Custom App Icons | ❌ | ✅ |
| Pin a Best Friend | ❌ | ✅ |
| Story Rewatch Count | ❌ | ✅ |
| Ghost Trails | ❌ | ✅ |
| Experimental Features | ❌ | ✅ |
Final Verdict: Is Snapchat Plus Worth It?
For dedicated Snapchat users, Snapchat Plus offers a fun and engaging way to get more out of the app. While it doesn’t fundamentally change how Snapchat works, it does enhance the experience through personalization, analytics, and exclusivity.
If you're someone who wants to be ahead of the curve — or just really enjoy customizing your social media — Snapchat Plus might be worth the monthly cost.
